CafePress.com

Cafepress home before and after

Cafepress home before, left. Recommended reorganization, right.

CafePress is a custom-design e-tailer. Heuristic review and website redesign included improving information architecture, visual/UI design, and usability. As part of the review results, I developed schematic layouts that showed options for improving navigation, messaging, and visual hierarchy.

Designed at Nimble Partners