IA for Mama Ye/Evidence for Action

Evidence for Action (E4A) is a five-year program designed to improve maternal and newborn survival in Ethiopia, Ghana, Malawi, Nigeria, Sierra Leone, and Tanzania.

We worked with E4A to develop the IA for six country sites and one umbrella site, defining content and interactions to serve NGOs, local advocacy workers, and pregnant women, among others. Since some audiences would primarily access the site through mobile phones with slow connections, the sites had to keep performance and usability in mind while providing critical features, such as publishing tools and a dynamic catalog of downloadable advocacy materials. Visual design by Georgia Lee and Jordan Chatwin of Advocacy International.

Design firm: Nimble Partners