I provided UX strategy and conducted research with Debby Levinson for an experienced, entrepreneurial startup team developing a product that incorporates empathy, gratitude, and gift-giving.
- Consulted with the team on the product concept and target user base
- Designed a prototype and test format that would help answer questions related to validating the concept
- Developed a screener for participants and drafted the test protocol
- Conducted remote and real-time test/interview sessions
- Analyzed results, consulted with the product team on outcomes and implications
- Strategized with the product team on next steps and a minimum viable product.