User research & concept testing for start-up

I provided UX strategy and conducted research with Debby Levinson for an experienced, entrepreneurial startup team developing a product that incorporates empathy, gratitude, and gift-giving.

  • Consulted with the team on the product concept and target user base
  • Designed a prototype and test format that would help answer questions related to validating the concept
  • Developed a screener for participants and drafted the test protocol
  • Conducted remote and real-time test/interview sessions
  • Analyzed results, consulted with the product team on outcomes and implications
  • Strategized with the product team on next steps and a minimum viable product.

Conceptual prototype with test participants scrolling through content and feature options, and selecting what interested them.