Visual Usability book

Visual Usability book cover

User interface design involves constantly reconciling use and appearance. This isn’t a new or novel struggle; it’s inherent to designing, and evident in the gap between applications that look great and those that are highly functional.

Digital interfaces rely on common visual design “tools” to communicate – layout, type, color, and imagery, along with controls and affordances. I’ve written Visual Usability: Principles and Practices for Designing Digital Applications with Deborah Levinson to provide a common language for defining and evaluating visual user interfaces that’s grounded in how people perceive and interpret what they see.

Visual Usability provides simple, clear frameworks for designing web and mobile interfaces for meaning and appeal. It helps application design and development teams make interface decisions by focusing on three “meta-principles” we believe form the foundation of great application visual design: consistency, hierarchy, and personality. Each chapter offers guidance on how to make strategic decisions about layout, type, color, imagery, and controls and affordances that will bridge the gap between beautiful and useful applications.

The book is available on, and I hope you check it out, and that it provides value to your team.


  • A practical case study shows and discusses design decisions for mobile, web, and tablet applications.
  • Each chapter ends with recommendations for applying guiding principles to your work.


“Unlike many simplistic show-and-tell how-tos, this thoughtful, serious, and clearly written book is organized to first provide the logic for design decisions and then the tools to make them. This approach delivers a deep appreciation for designing intuitive digital applications that promote understanding and satisfaction for the user.”
– Chris Pullman, senior critic, Yale School of Art, and former VP of design and branding, WGBH Boston

“This book provides very valuable information on how to improve the usability of visual human-computer interfaces. All of the chapters will interest researchers, practitioners, and students of usability, human-computer interaction, interaction design, graphic design, and other related fields who want to know more about the important and expanding area of visual usability.”
– Computing Reviews, May 28, 2014

“[A]n excellent choice for the instructor looking for a textbook detailing the major principles and practices of designing Web site or mobile device interfaces. Particularly effective is the authors’ running critique of the USDA Web site, SuperTracker, for its strengths and weaknesses in visual usability.”
– Technical Communication, May 2014